Continuous Discovery HabitsDiscover Products that Create Customer Value and Business Value.
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.
If you want to discover products that customers love-that also deliver business results-this book is for you.
About the Author
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy.
What People Are Saying
“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” - Phil Terry, Founder, Collaborative Gain; co-author, Customers Included
“Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful.” - Jocelyn Mangan, CEO, HimForHer
“It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them - yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” - Martin Eriksson, Co-Founder & Chairman, Mind the Product
“Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” - Mike Herrick, SVP Technology, Airship
“Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” - Hope Gurion, Product Leader & Team Coach, Fearless Product
Buy Now
by: Teresa Torres (Author)
The Mom TestHow to talk to customers & learn if your business is a good idea when everyone is lying to you.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Buy Now
by: Rob Fitzpatrick (Author)
SprintHow to Solve Big Problems and Test New Ideas in Just Five Days.
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Buy Now
by: Jake Knapp (Author), John Zeratsky (Author), Braden Kowitz (Author)
Talking to HumansSuccess starts with understanding your customer.
With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
by Giff Constable (Author), Frank Rimalovski (Editor), Tom Fishburne (Illustrator)
Validating Product IdeasThrough Lean User Research.
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
by Tomer Sharon (Author)
Continuous Discovery HabitsDiscover Products that Create Customer Value and Business Value.
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.
If you want to discover products that customers love-that also deliver business results-this book is for you.
About the Author
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy.
What People Are Saying
“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” - Phil Terry, Founder, Collaborative Gain; co-author, Customers Included
“Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful.” - Jocelyn Mangan, CEO, HimForHer
“It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them - yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” - Martin Eriksson, Co-Founder & Chairman, Mind the Product
“Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” - Mike Herrick, SVP Technology, Airship
“Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” - Hope Gurion, Product Leader & Team Coach, Fearless Product
Buy Now
by: Teresa Torres (Author)
The Mom TestHow to talk to customers & learn if your business is a good idea when everyone is lying to you.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Buy Now
by: Rob Fitzpatrick (Author)
SprintHow to Solve Big Problems and Test New Ideas in Just Five Days.
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Buy Now
by: Jake Knapp (Author), John Zeratsky (Author), Braden Kowitz (Author)
Talking to HumansSuccess starts with understanding your customer.
With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
by Giff Constable (Author), Frank Rimalovski (Editor), Tom Fishburne (Illustrator)
Validating Product IdeasThrough Lean User Research.
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
by Tomer Sharon (Author)
Continuous Discovery HabitsDiscover Products that Create Customer Value and Business Value.
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.
If you want to discover products that customers love-that also deliver business results-this book is for you.
About the Author
Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy.
What People Are Saying
“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” - Phil Terry, Founder, Collaborative Gain; co-author, Customers Included
“Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful.” - Jocelyn Mangan, CEO, HimForHer
“It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them - yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” - Martin Eriksson, Co-Founder & Chairman, Mind the Product
“Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” - Mike Herrick, SVP Technology, Airship
“Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” - Hope Gurion, Product Leader & Team Coach, Fearless Product
Buy Now
by: Teresa Torres (Author)
The Mom TestHow to talk to customers & learn if your business is a good idea when everyone is lying to you.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Buy Now
by: Rob Fitzpatrick (Author)
SprintHow to Solve Big Problems and Test New Ideas in Just Five Days.
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
Buy Now
by: Jake Knapp (Author), John Zeratsky (Author), Braden Kowitz (Author)
Talking to HumansSuccess starts with understanding your customer.
With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
by Giff Constable (Author), Frank Rimalovski (Editor), Tom Fishburne (Illustrator)
Validating Product IdeasThrough Lean User Research.
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
by Tomer Sharon (Author)